Why Fernwell?
What makes Fernwell different?
Everything we create supports real-life wellness—grounded in nature, guided by rhythm, and made for humans.
Nature-First
Every product is plant-based, ethically sourced, and backed by science. We believe nature provides the purest path to wellness.
Rhythm-Aligned
Your wellness evolves with the seasons. So do our rituals. Experience products that adapt to your natural rhythms and life's changing needs.
Holistic & Human
Access expert support, reflection tools, and mindfulness guidance. We're here to support your complete wellness journey—mind, body, and spirit.
100% Natural
Seasonal Rituals
Build for Balance
Tools to help you feel better, not busier
We designed Fernwell to be intuitive, flexible, and supportive—so your wellness routine becomes a natural part of life, not another to-do.
Personalized Ritual Plans
Get a guided daily rhythm based on your energy, goals, and preferences—updated seasonally to stay in sync with your needs.
Curated Natural Products
From herbal blends to grounding mists, every product is handpicked for purity, effectiveness, and alignment with your ritual plan.
Access to Experts & Community
Talk with certified coaches, attend live sessions, and connect with a welcoming member community that grows with you.
Fernwell Team
Our founders are practitioners, not influencers
Alana Roy
Clinical Herbalist & Co-Founder
Blending ancestral plant wisdom with modern science to support holistic healing.
Luis Matsuda
Behavioral Coach & Co-Founder
Expert in habit formation and sustainable lifestyle change.
Dr. Claire Imara
Functional Medicine Advisor
Medical doctor bridging evidence-based care with integrative health.
✨ Real Stories
Wellness that fits real life
Hear from members who’ve embraced Fernwell as part of their daily rhythm—gently, naturally, and on their own terms.
I finally stopped chasing complicated routines. Now I have a simple morning ritual I actually enjoy—and I sleep better too.
Maya R.
São Paulo, Brazil
The seasonal rituals and the community keep me grounded. I’ve tried apps, books, everything—this feels human.
Jonas P.
Portland, USA
I love that Fernwell meets me where I am. No guilt if I miss a day. Just small nudges that feel supportive, not stressful.
Leila T.
London, UK
Membership Options
Simple pricing for your wellness journey
Choose the rhythm that suits your lifestyle. No hidden fees, cancel anytime.
1 personalized ritual plan
Access to the Wellness Journal
Invite to community events
Everything in Free, plus:
Seasonal wellness box (shipped quarterly)
Guided audio rituals & meditations
Live expert Q&As and habit tracking tools
